Collage of Pink Art

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Pink Patches 2013

This year marks the 23rd annual pink week. Ruminating upon the number 23, we came across so many possible inspirations, it was Michael Jordan's number, it's considered both a "happy" and "fortunate" number, it's a number related to the birthday paradox, the human sex cell has 23 chromosomes, it is also the sacred number of Eris, the goddess of discord and holds a myriad of meanings in numerology. With all of this in consideration, we've come to see 23 as a number both auspicious and uncanny, so our design this year attempts to convey a rather rosy unknown.


WAL Public Market 
1104 R Street
Sacramento, CA 94811
Join us for a First Friday opening reception on November 4, 6-9 pm

Last year's exhibit featured over 200 postcards from across the country and abroad. See the archive here.

To participate:
Media: open, use whatever you want, "pinkness"
Size: postcard size or smaller (A6), 4.25" x 6" 
All work MUST be sent in the mail as a postcard
No fees, no jury, no return, limit one piece per artist

Please label your work with your name, address and website (if applicable)
Keep in mind, WAL Marketplace is a family friendly space. Any work deemed inappropriate will not be exhibited.

Send your pink mail art to:
Pink Mail Art
c/o Tofu
P.O. Box 170681
San Francisco, CA 94117 USA
Please share, share, share with artists everywhere! Deadline Oct 20

Sunday, November 13, 10am-3pm

Pink Week is contributing to the opening celebration of the Manetti Shrem Museum at UC Davis with a piece called PINK PIX, a photo booth experience featuring very pink masks and backdrops, created by Gioia Fonda and Eric Wood, inspired by the work of Saul Steinberg and Bauhaus costume parties. Come join the fun.

If you'd like a pink week patch, send $2 ($1 for each additional patch) and your mailing address to receive the 2016 pink week patch in the mail or if you are in Sacramento, simply buy one for $1 directly from Gioia wherever you happen to see her after October 31st. Patches are also available at Old Gold inside WAL Public Market.

Send $2 to:
Pink Week Headquarters
c/o Verge Center for the Arts
625 S Street
Sacramento, CA 95811

Check out Gioia’s collection of nearly 2000 pink things here.

Get the latest news and pink inspiration here.

Happy Pink Week to you (or any color week for that matter)! Let’s let the colors be! Help spread the word, pink is a color, not a cause! And lastly, we sincerely thank you for participating.

Pink week is essentially a not-for-profit art piece with absolutely no political, religious, social or medical agenda other than pink. Pink week should not to be confused with pink ribbons for breast cancer awareness, pink triangles representing homosexual identity or any gender specific or branding use of the color. During pink week, pink just means pink. This holiday is an attempt to temporarily liberate the color pink from any meaning or traditional associations (at least for one week a year).

Additionally, pink week can be a great excuse to be festive and neighborly without the fuss, stress and stigma attached to more traditional holidays. It can serve as a common ground, a way to reach out, engage and participate with the people around you. It can be a joyful exercise and reminder to live in the present. Pink week can serve as an occasion to explore our notions of what exactly holidays are and their relevance in our contemporary lives.

Lastly, pink week can be an important educational opportunity illustrating the endless possibility of forms “art” can take. Pink week may function as an introduction to conceptual art and Duchampian ideas. Pink week stands as an affirmation of the fact that art can be affordable and accessible to all and that art remains an inevitable and necessary element of our present and broadly expanding human culture.

Pink Week is, and always has been, a conceptual art piece, an idea more than a “thing”. The goal has never been to make pink week a commercial holiday a la Hallmark. Rather, the objectives have always been to use art to foster a reexamination of both our preconditioned responses to color (especially pink) and the roles holidays and art play in our contemporary lives. The vision remains the same today.

Very little is needed to participate. You can celebrate pink week most simply by opening your eyes and consciousness to the optic sensation of pink in the world around you.

Traditionally the holiday is observed by wearing pink clothes, eating pink foods, and/or visiting pink places. Some people throw their own pink week party or find ways to share the holiday with others. Very special people show their true interest and commitment to this concept by becoming Pink Week ambassadors and spreading the idea around in their own communities.


Visit Pink Week on Facebook

Follow Gioia Fonda's Pink Week Board on Pinterest

View Other Ways to Participate…

Gioia Fonda would like to Thank & Acknowledge
the following people
who have helped

Eric Wood
Chief Consultant of
Pink Week since 1993

Jim Fonda
Honorary Pink Week
Ambassador since 1998

John Atura
Official Pink Week
Ambassador since 1999

Stella Rhodine
Official Pink Week
Ambassador since 2001

Honorary Pink Week
Ambassador since 2001

D. Oldham
Honorary Pink Week
Ambassador since 2002

Carrie Cottini
Honorary Pink Week
Ambassador since 2002

Kyle Neath
Honorary Pink Week
Ambassador since 2002

Matt Bourbon
Official Pink Week
Ambassor since 2002

Shalene Valenzuela
Honorary Pink Week
Ambassador since 2004

Sarah Detweiler
Official Pink Week
Ambassador since 2004

Kelly Cunningham
Official Pink Week
Ambassador and Social Media Consultant since 2005

Mindy Sue Wittock
Official Pink Week
Ambassador since 2013

If you'd like to send any comments, questions, requests, gifts or donations:

Pink Week Headquarters
c/o Verge Center for the Arts
625 S Street
Sacramento, CA 95811